This demo replicates the campaign Space NK ran recently which was hugely successful, both commercially and in terms of fundraising.
ยฃ12k raised for charity in 3 days
2x AOV during campaign
+10% conversions during campaign
This isn't a one off, charitable promotions outperform standard promotions in every meaningful way - while also making the world a better place (not to mention the good it does for brand image longer term).