Frequently Asked Questions

POGO is a full-service charitable platform that provides the tech and fundraising know-how that let’s you run seamless charitable offers online and in-store.

For example: “Donate £5 to Switchboard LGBT+ to unlock 20% off”

We make these charitable promotions easy, impactful, compliant and fully customised for your brand.

Lots, but we want you to be able to focus on your marketing objectives, so we handle it all.

Charitable partnerships involve a lot of moving parts – but with POGO, you don’t have to worry about any of it.

We build bespoke campaigns tailored to your brand’s goals, whether you choose from our existing charity partners or want us to onboard new ones. We manage everything end-to-end, from partnership agreements to compliance and fund distribution, ensuring all legal, financial, and operational details are covered.

As a Fundraising Regulator-approved platform, we take care of all the legal and financial requirements – from any charity due diligence, to securing rights to use charity branding, ensuring compliance with Fundraising Laws, and Advertising Regulations.

Before launch, we ensure Commercial Participator Agreements are in place, campaigns meet transparency standards, and funds are handled in full compliance with the Fundraising Code of Practice. Our team takes care of the complexities – so you can focus on what matters most: running hugely impactful campaigns that your customers will love.

Super simple by design. It takes less than 5 minutes. 

We share a single line of code with you that is pasted onto a new page on your site. Our tech is platform agnostic and we have a tech team on hand to support if needed. More details on how to integrate our tech can be in our integration guide.

The donation flow exists on your site as an iframe. If an iframe is not preferable, we have alternative solutions that we’re happy to work with you on. We are happy to talk marketing or tech, so feel free to reach out with any questions.

Most of our partners use POGO multiple times a year. 

There are loads of reasons to use charitable offers, but here are some of the most popular:

• IWD, Pride, Mental Health Week etc – charitable offers are a guaranteed way to drive customer donations during moments that matter to you and your customers.
• Running too many promotions and worried about the impact it’s having on your brand? Charitable offers are as effective at driving trade but protect your brand rather than dilute it.
• Sustainable brands struggle to run promotions. Charitable offers allow you to prioritise impact (e.g. donate £5 to Marine Conservation Society to unlock 20% off) without avoiding promotions entirely.
• Re-imagine Black Friday – Thinking about boycotting BFCM but worried of losing market share? Charitable offers are the perfect middle ground, avoiding the race to the bottom and prioritising impact, while still giving your customers the reward they deserve.

Do you have a charity partner your customers don’t know about that you’re looking for ways to support? Are you planning for IWD, Pride, Mental Health Week etc. and need a guaranteed win? Are you relying on discounts too often and worry about the impact they’re having on your brand?

Charitable promotions could be the answer. Work with your customers to raise tens of thousands for your charity, while driving trade with offers that actually enhance your brand value.

Not at all. POGO campaigns really shine in-store!

LK Bennet, Dune London and Space NK have seen huge successes by running their offers in-store too.

Most of our partners plan their yearly promotions during an annual planning session with us. Each campaign can be set up within 2-3 weeks… if needed, we’re able to expedite the process down to a few days.

For new partners running their first campaign, this typically looks like…

1. Book a meeting! We want to know what your goals are, understand your timeline and the charity/charities you’d like to support.
2. We then handle all the necessary legal and compliance work required with your chosen charity. This can take us anything from 1 day to 2 weeks, depending on whether you’re looking to support one of our existing charities or want us to reach out to a new one.
3. You send us the required assets and we create your iframe(s).
4. You embed the iframe and run the offer, promoting it as you would any other discount.

Yes, we support all major currencies. If you have specific needs, just let us know.