Frequently Asked Questions


What’s POGO’s vision?

We want you to want to give to charity every time you shop.

We want to change the way brands think about charity.

We want to add genuine impact to the way we all save and shop with our favourite brands.

By encouraging brands to reward their customers for donating to charity, our mission is to raise £100s of millions for good causes that otherwise, would never have been donated.

We all want to buy from brands that are committed to making the world a better place, but when it comes to charitable giving, it’s not that easy to know which brands really are making a difference.

By showing brands that charitable discounts really work, we’re defining a new category of promotions.

Our vision is that one day, the best way to get the biggest discounts from all your favourite brands, will be by donating a few pounds to a good cause.

You’ll always save way more than you donate but little by little, the POGO community will be raising millions and millions of pounds for good causes.


Is POGO a charity?

No, like the vast majority of charitable fundraising platforms, POGO is not a charity.

This means we don’t rely on donations to fund ourselves. Instead, we have to find a sustainable and viable way to operate. To understand how we do this, read our Fees and Charges questions below.

We believe that the most successful business of the future and the business that will stand the test of time will be those that prioritise purpose alongside profits and that’s exactly what we plan to do!


Does the brand receive any of my donation?

No, our generous brand partners do not receive any payment or any part of your donation.

How will I receive my code?

Once you have donated, your unique code will appear on screen.

You will also receive email confirmation with proof of your donation and your code attached.

If there are any issues, please email us at


Every donation made supports a fantastic charity. As soon as the donation has been processed, the funds are directed to the charity’s stripe account. As such, we are unable to provide refunds for donations.

If you end up returning your order from the brand you unlocked a discount from, you will not be eligible for a refund for your discount.

Before donating to a campaign, you will be presented with the conditions attached to the discount code. It is your responsibility to ensure the code is valid for your order.

If there is an issue with a code that you have unlocked, please email, tell us which campaign you donated to and what the problem is. We will do our best to help!

Can I claim gift aid on my donation?

Unfortunately, Gift Aid is not available to POGO donors as donations made in return for incentives do not qualify

How much do I have to donate to earn a reward?

Every campaign is unique and offers a different sized discount. As a result, the donation amount varies from campaign to campaign, normally ranging from £1 – £5

POGO champions the idea of ‘give a little, save a lot’, meaning we work with our brand partners to always try to save you more than you donate. It’s not an exact science but the vast majority of the time, you’ll be asked to donate a few pounds in exchange for a massive discount that will save you much more!


Is there a fee to join?

No, POGO is 100% free to use for our charity partners and we intend to keep it that way.

Can my charity sign up?

Yes, we are always looking to add worthwhile causes to our community! Get in touch by emailing

Which charities will my donation support?

The brand creating the campaign chooses which charities their discount supports. You can see this on the campaign card. To find out more about each charity, simply click on the charity logo, or visit our charity database here. 

Who are POGO’s charity partners?

You can see all our amazing charity partners on ‘Our Charities’ page. Click on their logo to find out about the wonderful work they do.

Every charity featured on POGO has been registered with the UK Charities Commission. Their charity registration numbers can be found within their charity profiles.

Fees and Charges

Why does POGO charge a platform fee?

Even as an early stage start-up, POGO have costs we need to cover. We have a very small team that need to be paid, server costs, accountancy and legal fees, development costs… and unfortunately, a whole lot more!

Like most charitable platforms, we are not a charity ourselves. Our mission is to help charities raise £100s of millions by encouraging brands to reward their customers for donating.

To do this, we need amazing people, costly infrastructure, marketing, tech and operational budgets… basically, a whole load of things that unfortunately, don’t come cheap!

While one day, we might be able to charge brands a fee to use our platform, right now, we’re just not big enough to pull this off.

So, while we WISH we didn’t have to – to give us a chance of delivering on our mission – we do have to charge a platform fee.

Read the rest of these FAQs to find out:

  • how the platform fee is calculated
  • how we’ve tried to make it work for you and our charity partners

What is the Platform Fee?

The Platform Fee is made up of two separate charges

  • POGO’s Fee
  • Stripe’s Fee

POGO’s Fee: this is how POGO generates income that enables us to cover our costs and continue growing. It is always calculated as 10% of the donation amount.

E.g. on a £3 donation, POGO’s fee = £0.30

Stripe’s Fee: Stripe are a third party payment processing platform. To charge your card to process your donation, we use Stripe. Stripe charge a fee of 1.4% of the donation amount + £0.20

E.g. on a £3 donation, Stripe’s fee = £0.04 (1.4% of £3) + £0.20 = £0.24

Platform Fee

Therefore, the total platform fee on a £3 donation = £0.30 (POGO’s Fee) + £0.24 (Stripe’s Fee)

= £0.54

What does it mean to ‘top up’ my donation?

We want as much money as possible to go to our charity partners. We know that a lot of you feel the same.

We charge a small platform fee, which we explain in detail throughout these FAQs, and on our fees page here.

On a £3 donation, the Platform Fee = £0.43

Just before donating, you have the choice:

  • Donate £3.43 to cover these additional fees so the charity receives £3.00
  • Stick with the £3.00 donation, knowing the charity(s) will receive £2.57

How much do Stripe charge to process my donation?

Stripe calculates their fee by taking 1.4% of the donation amount + £0.20 per transaction

If the payment card is non-European then the charge is 2.9% of the donation + £0.20