Frequently Asked Questions

We're here to make raising money for charity through your online shop quick and easy.

Check out our FAQs below for answers to some of our most commonly asked questions.

Our friendly team are on hand to help with anything you might need, so don't hesitate to get in touch.

About POGO

Why should we use POGO?

Raising money for charity in a way that involves and excites your customers isn’t easy.

Can your customers name a single charity your brand has supported?

We get it. Supporting good causes takes time and effort; and after all, you’re a brand.

Charity isn’t your priority; selling stuff is.

That’s why we developed POGO. We take the faff out of charity.

Use our donation tool to work with your customers to raise bucket loads for your favourite causes.

The best bit? Charitable promotions don’t just make the world a better place.

They get your customers buying.

A lot.

How should we use POGO?

Our donation tool is designed for one-off campaigns, as opposed to being an always-on tactic.

There are so many ways our donation tool can be used but here are a few popular ways:

  • Want to take a stand around key events in the calendar year? Pride, International Women’s Day, Black History Month, Breast Cancer Awareness Month or Mental Health Awareness Week…pick a relevant cause, offer a reward and start raising
  • Want to make your next sale more sustainable? Offer your discount but tie it to an environmental charity of your choice
  • Launching a new product and want to do something your customers will remember?
  • Worried constant discounts are de-valuing your brand? Mix up your messaging by running your next promotion while supporting a cause close to your heart.
  • A genuinely impactful Black Friday alternative. You can still drive sales by offering discounts, but this time, raise a few pounds for your favourite causes with every order made.

How it works

How easy is it to get started?

Very. All you need to do is complete one short form.

You select your charity, the donation amount and the discount on offer.

Then just attach a file of unique discount codes and a campaign image and you’re done.

What type of discounts can we offer?

Any, but the fewer conditions the better. If you can create a discount code for it, you can use it, providing the offer is valid to all customers (existing and new).

We only accept unique codes to prevent customers accessing the discount without donating.

If you need help turning a generic code into a file of unique codes, just let us know.

Which charities can we support?

Each campaign can support up to five charities.

You can check out our list of official charity partners here.

If you have a specific charity in mind, just let us know and we’ll go and sign them up.

How do we promote our campaign?

One of the main reasons to run a charitable promotion is to show your customers what you really care about

For the duration of your campaign – whether that’s one week or one month – include a banner on your homepage and your product pages, signposting your offer with a link to the donation iframe.

Here are a few other ways you can help drive donations and sales.

  • Social media: shout about your offer and your chosen charity
  • Emails: give your customers a little more detail on your chosen charity and the impact they can make
  • Paid social: feel free to include your charitable offer as part of your ongoing advertising
How do we decide the donation amount?

It’s important your customers always save more than they donate.

If your AOV is £80 and you’re offering a 15% discount, a customer would expect to save £12.

We would therefore suggest a donation amount of between £3 – £5

Technical / Integration

How do we embed our campaign?

Our donation technology is a simple iframe integration.

We share a single line of code with you.

Simply create a new page on your website and paste the embed code into the content section.

For more detailed instructions, check out the POGO Integration Guide.

It’s super simple but we’re on hand to help out if needed.

Which e-commerce platforms will it work with?

Shopify, Magento, Woocommerce and everything in between. Our technology keeps your life simple and works on any website platform.

If you have a custom built site, our iframe embed will work for you too.

Check out our guide for setting up POGO on Shopify, to get an idea of how simple it really is.

Can I use POGO on Shopify?

Yes! And it’s really easy to do so.

POGO campaigns can run on any site, whether it be Shopify, Squarespace, Magento, WooCommerce or anything (and we mean anything) else.

Check out our guide for setting up POGO on Shopify, to get an idea of how simple it really is.

Any questions or advice, we’re always here to help!

My CTO / Head of Product wants to know how complicated it is to integrate

Good news! It is super simple… really.

Once your campaign is set up, we provide you with a single line of code (an iframe) and all that needs to be done is that you have a new, empty page set up on your site and paste in the code. That’s it.

Still need help? Let's talk
Send us a message or schedule a meeting, whatever works for you.

Let's talk

Schedule a time that works for you.

We'll answer your questions and show you how you can run a socially positive campaign, you and your customers are guaranteed to love.

Let's make a difference together.

Founder, POGO